{"title":"Floor Lamps","description":"\u003cp\u003e \u003cstrong\u003eLuminous presences that define spaces, where light and design become sculpture.\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe Floor Lamp Collection is more than just a selection of vertical light sources, but a true invitation to rethink interior lighting. This line of New Home products brings functional and decorative pieces to every home, transforming empty corners into illuminated focal points that create atmosphere and define living areas.\u003c\/p\u003e\n\n\u003cp\u003e The beating heart of the Floor Lamp Collection is presence: with designs ranging from classic floor lamps to contemporary minimalism, fine materials, and heights designed to illuminate effectively, this collection allows you to add light where needed without taking up space, where each lamp becomes an architectural element that interacts with the space and creates islands of warm light for reading or relaxing.\u003c\/p\u003e","products":[{"product_id":"lampada-regista-da-terra-con-faro-color-ottone-tx-40","title":"Floor director lamp with brass colored spotlight","description":"\u003cp\u003e \u003cstrong\u003eDIRECTOR'S FLOOR LAMP WITH BRASS-COLOURED SPOTLIGHT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Immerse yourself in an atmosphere of refined elegance with the Director Lamp. Masterfully crafted from iron and wood, this brass-toned furnishing accessory adds a warm, sophisticated touch that transforms any space. Perfect for adding character and style to your home.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Dimensions: L: 63cm D: 63cm H: 145cm\u003cbr\u003e Material: IRON, WOOD\u003cbr\u003e Color: BRASS\u003cbr\u003e Assembly: Assembled\u003cbr\u003e Additional Information: Bulb not included\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eWhy choose Director's Lamp:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Regista Lamp will captivate you with its refined, industrial design, capable of blending harmoniously into any decor. Perfect for those seeking a decorative element that stands out, adding a touch of modern elegance and personality to their spaces.\u003c\/p\u003e","brand":"Novità Home","offers":[{"title":"Default Title","offer_id":42584231084289,"sku":"TX-40","price":169.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/4585\/3860\/files\/LampadedaTerra.png?v=1684770125"},{"product_id":"monterey-lampada-da-terra-cappello-in-rattan","title":"Monterey - Rattan Hat Floor Lamp","description":"\u003cp\u003e \u003cstrong\u003eMONTEREY - RATTAN HAT FLOOR LAMP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Immerse yourself in an atmosphere of refined elegance with the Monterey Lamp. Masterfully crafted from rattan and iron, this brown and gold accent adds a warm, sophisticated touch that transforms any space. Perfect for adding character and style to your home.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Dimensions: W: 46cm D: 27cm H: 148cm\u003cbr\u003e Material: RATTAN, IRON\u003cbr\u003e Color: BROWN, GOLD\u003cbr\u003e Assembly: Not assembled\u003cbr\u003e Collection: Monterey\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eWhy choose Monterey:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eMonterey will captivate you with its natural and refined design, capable of blending harmoniously into any decor. Perfect for those seeking a decorative element that stands out, adding a touch of natural elegance and personality to their spaces.\u003c\/p\u003e","brand":"Novità Home","offers":[{"title":"Default Title","offer_id":50265348800859,"sku":"KX-09","price":279.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/4585\/3860\/files\/KX-09_1.jpg?v=1742391889"},{"product_id":"belmont-lampada-da-tavolo-con-velluto-blu","title":"Belmont - Blue Velvet Table Lamp","description":"\u003cp\u003e \u003cstrong\u003eBELMONT - BLUE VELVET TABLE LAMP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Immerse yourself in an atmosphere of refined elegance with the Belmont Lamp. Masterfully crafted from velvet and metal, this yellow and black furnishing accessory adds a vibrant, sophisticated touch that transforms any space. Perfect for adding character and style to your home.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Dimensions: L: 40cm D: 40cm H: 70cm\u003cbr\u003e Material: VELVET, METAL\u003cbr\u003e Color: YELLOW, BLACK\u003cbr\u003e Assembly: Assembled\u003cbr\u003e Other Information: Hat 40X40X20\u003cbr\u003e Collection: Belmont\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eWhy choose Belmont:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eBelmont will captivate you with its elegant and bold design, capable of seamlessly integrating into any decor. Perfect for those seeking a decorative element that stands out, adding a touch of modern elegance and personality to their spaces.\u003c\/p\u003e","brand":"Novità Home","offers":[{"title":"Default Title","offer_id":50394339541339,"sku":"RX-30","price":229.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/4585\/3860\/files\/RX-30_1.jpg?v=1744298149"},{"product_id":"paramount-lampada-da-tavolo-velluto-sintetico-rossa","title":"Paramount - Red Synthetic Velvet Table Lamp","description":"\u003cp\u003e \u003cstrong\u003ePARAMOUNT - RED SYNTHETIC VELVET TABLE LAMP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Immerse yourself in an atmosphere of refined elegance with the Paramount Lamp. Masterfully crafted from polyester and metal, this red-hued furnishing accessory adds a vibrant, sophisticated touch that transforms any space. Perfect for adding character and style to your home.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Dimensions: L: 40cm D: 40cm H: 70cm\u003cbr\u003e Material: POLYESTER, METAL\u003cbr\u003e Color: RED \u003cbr\u003eAssembly: Not assembled\u003cbr\u003e Collection: Paramount\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eWhy choose Paramount:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Paramount will captivate you with its elegant and bold design, capable of seamlessly integrating into any decor. Perfect for those seeking a decorative element that stands out, adding a touch of modern elegance and personality to their spaces.\u003c\/p\u003e","brand":"Novità Home","offers":[{"title":"Default Title","offer_id":50394349404507,"sku":"RX-31","price":229.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/4585\/3860\/files\/RX-31_1.jpg?v=1744298350"},{"product_id":"pamplona-lampada-da-terra-alto-coppello-con-frange","title":"Pamplona - Tall Floor Lamp with Fringes","description":"\u003cp\u003e \u003cstrong\u003ePAMPLONA - TALL FLOOR LAMP WITH FRINGES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Immerse yourself in an atmosphere of refined elegance with the Pamplona Lamp. Masterfully crafted from mango wood, cotton, velvet, and iron, this beige and brown furnishing accessory adds a warm, sophisticated touch that transforms any space. 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